Gry Matter logo with the text 'gry matter by joe mimran' underneath.

Over the past seven years, I’ve partnered with Gry Mattr to develop a cohesive visual and packaging system across a growing product range.

My work includes packaging design, product graphics, sales catalogues, and print marketing — creating a consistent, refined brand language across all touchpoints.

The approach is minimal using clean typography, restrained colour, and simple line work to maintain a strong, recognizable identity.

Brand Direction

Creative Direction

Packaging Design

Product Graphics

Print & Catalogue Design

Collection Development

Visual Systems

Open magazines displaying various products including bottles, containers, bags, notebooks, and home decor items, with some pages showing product descriptions and color options.
White cylindrical packaging for Gry Mattr Hourglass Sablier 5-minute timer against a plain light background.
A trifold brochure featuring lifestyle and product images, including a person with glasses, a black water bottle, scented candles, books, and a glass pitcher, with text about various lifestyle and home products.
A beige leather tote bag is centered on a table, surrounded by various colorful glassware and containers, including yellow, purple, clear, and orange glasses, as well as stacked books and a pair of eyeglasses.
A workspace with a brown sketchbook titled "SKETCH", a white pen, a pink candle labeled "BLUSH", two glasses of water, and a spiral notebook on a beige table.
A desk display with notebooks, planners, and stationery, including a large 'EXPLORE CREATE' notebook, a candle, a pair of glasses, a decorative hourglass, a small sign, and various planners and notebooks arranged neatly.
A striped notebook with a beige and white cover design, labeled as a journal with 128 lined pages, featuring vertical light green and white stripes.
Stack of blue and white pocket notebooks labeled 'Gray Mattr' alongside an hourglass with blue sand and a pile of notebooks on each side.
A blue candle in packaging labeled Mediterranean orange, scented candle with description and product details.
A white cylindrical object labeled 'gry matt' on a wooden surface, with a blue book titled 'The Tulip Garden' and a paperweight with a light-colored balloon design on top of the book, and a partially visible purple box underneath the book.
A display of various notebooks with red, white, and orange striped covers, arranged on a wooden shelf, including a pocket notebook titled 'groymattr' and a red cylindrical container.
Four candles in pastel colors, labeled Revive, Veil, Solana, and Blush, with their packaging boxes on a beige fabric surface and backdrop.
A closed, beige travel journal with a white paper band around it that reads "Travel Journal" in English and French, with extra details about the content and brand logo at the bottom.
A spiral-bound sketchpad titled 'Draw' with line drawings of various pens and pencils on the cover, placed on a light beige background.
A dark green sketchbook with a line drawing of a hand holding a pen, accompanied by the word "SKETCH" in large letters, on a light background.
A clear glass carafe next to its black packaging box labeled 'gry mattr' and a white marble tray, all set against a light gray background.
Packaging for a candle care kit by gry mott, including illustrations of candle tools on a white box.
A black cylindrical container with a minimalist hourglass design and text, labeled "Grymatr by Joe Mimran, Hourglass, Sablier, 30 minute timer."
Blue watercolor paper pad with white outline drawing of a paintbrush and a paint squirt bottle, labeled "PAINT," and description of watercolour paper specifications at the bottom.
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Multiple objects on a beige background, including a black leather zippered pouch with the word "gry matt" on it, a black round container with white text, a white box labeled "RIBBED MUGS," a tall rectangular object with a grid pattern, and various books and bookshelves.
A purple spiral-bound design notebook with a white line drawing of a floral arrangement in a vase on the cover.