Branding, packaging, and in-store systems built for retail. Independent creative director with 20+ years shaping product-driven brands.

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Selected Work

  • Two tags hanging from black string, one white with a bird logo and Tilley written underneath, the other black with sustainability features and Rainshield branding.

    Tilley

    Packaging Design

  • A flat lay of stationery and office supplies on a green surface. Items include notebooks, pencils, paper clips, decorative stamps, a floral-patterned tote bag, a water bottle, and loose paper with botanical designs.

    Staples

    Seasonal Development

  • White cylindrical timer labeled "Hourglass Sablier," with a simple hourglass line drawing and the brand name "gry mattr" at the bottom.

    Gry Mattr

    Packaging Design

  • Person wearing Tilley Tuff gloves with black and beige fabric, standing against a dark background, adjusting the gloves.

    Tilley Tuff

    Brand + Packaging

  • A detailed illustrated map of Ontario, Canada, highlighting Algonquin Park, Ottawa, Toronto, and Prince Edward County, with various icons depicting outdoor activities and landmarks.

    Hastings County

    Illustration

  • Laptop displaying a website for Rockhound Gemboree in Bancroft, Ontario, featuring event details, navigation menu, and icons for visitors, exhibitor, things to do, schedule, and plan your visit.

    Bancroft

    Website Design

  • A booklet titled "My Pre-Planning Guide" with a beach scene on the cover, showing waves and a sunset.

    CremationHelp.ca

    Brand Identity

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What I Do

Illustration of a laptop with an open screen and a trackpad, drawn in pastel colors.

BRANDING

Creating thoughtful brand systems that are clear, consistent, and built to last.

Minimalist illustration of a glue bottle with a buckled label and a glue stick with cap, depicted with simple lines and soft colors.

PACKAGING

Designing packaging that balances function, materials, and shelf impact.

Minimalist illustration of two clothing hangers on a circular background with two fabric swatches hanging from them, one pink and one green.

RETAIL + PRODUCT

Developing product focused design for retail environments and real-world use.

Illustration of a paintbrush and a plant leaf with a light-colored circular background.

ILLUSTRATION

Crafting simple, considered illustration to support brands and products.

The image features the logo of Tilley Tuff, with the company's name in bold gray text and two gray hammers crossed over each other to the right of the text.
Gry Mattr logo with the text 'by Joe Mimran' beneath it.
The Staples logo featuring the word 'staples' in lowercase letters with a large 's' on the left and a small 's' on the right, all in a grayish-green color.
Part of a large sign with the word 'TILLEY' in bold, light-colored letters on a dark background.
Graphic design of the words "Hastings County" with "EST. 1792" written above
Text logo with the words 'KASAMA MARKETING' in large, bold, light green letters against a black background.
A woman with long brown hair and glasses sitting on a staircase, wearing a denim jacket and jeans, resting her chin on her hand, in front of a plain beige wall.

Hi There, I’m Shevon!

I’m an independent graphic designer and creative director with over 20 years of experience designing for retail, packaging, and product. I work closely with brands to create thoughtful, well-crafted design that’s made to be used, worn, and lived with, balancing function, materials, and real-world production.

MORE ABOUT ME

Let’s Work Together

I collaborate with brands on branding and graphic design projects that balance clarity, function, and feeling. Whether it’s developing a brand system, designing packaging, or supporting retail programs, I bring a thoughtful, production-aware approach to every project.

LET'S TALK

When I’m Not Designing…

I’m making felt pennants and banners inspired by Lake Life and Slow Making.

VIEW LAKE CLUB
A sign with the text 'Take me to the lake' floating over a body of water during sunset.
Colorful festival banners with names of various cities hanging across a dirt trail in a wooded forest.
A pile of fallen tree branches and logs on dry grassy ground with a partially visible blue and white sign in the foreground.
A lakeside scene with a large tree trunk in the foreground, surrounded by green foliage and trees, with a body of water and more trees in the background. There are three chairs near the water and a sign on the tree that reads 'THIS MUST BE THE PLACE.'