The Staples logo with the word 'staples' in lowercase bold gray letters and a small rectangle on top of the letter 'e'.

For Q1 2025, I led the creative for Staples own brand, General Supply Goods + Co. designing a collection across stationery and everyday lifestyle products.

The direction focused on calm, cohesive utility—using hand-drawn botanical graphics and a soft, nature-inspired palette. I worked across trend, graphics, product design, and packaging to build a unified system that feels thoughtful, approachable, and easy to live with.

Trend Research

Creative Direction

Graphic Design

Surface Pattern Design

Product Design

Packaging Design

Collection Development

Collage of various lifestyle and product images including plants, notebooks, office supplies, bags, accessories, and nature photography, arranged around a central image of a flower illustration on a card with a field background.
A white fabric backpack with a floral and mushroom print, featuring green, red, blue, yellow, and orange flowers and leaves. The front pocket has a leather patch with the text "GENERAL SUPPLY GOODS & CO."
A blurred, pixelated grid of multicolored squares in shades of blue, gray, beige, pink, and brown.
Green water bottle with white floral outline design and a handle against a plain background.
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A green reusable water bottle with floral illustrations and the text "GENERAL SUPPLY GOODS & CO" printed near the base. The bottle is surrounded by pink pencils, wooden alphabet blocks with black plant and nature-themed illustrations, and small clear plastic stamps on a beige background.
A ribbed hardcover notebook with a dark blue band around the middle that has white text reading 'RIBBED NOTEBOOK,' 'CAHIER DE NOTES,' 'NERVURÉ,' and 'GENERAL SUPPLY GOODS+CO,' on a beige background.
Pattern of various illustrated wildflowers and leaves, including daisies, poppies, maple leaves, and mushrooms, on a light background.
A flat lay of stationery items, including a green and white textured notebook with a zippered pouch, two pencils with floral and daisy designs, a red and pink ink pad, wooden stamps with leaf and flower designs, a white paper doily, and a candle in a brown glass holder on a peach-colored background.
A flat lay of various stationery items including a green and white daily planner with sections for date, one-day plan, don't forget to, and most accomplished, a small tan notepad with lined pages, and a white and blue striped notepad, all arranged on a peach-colored background.
Flat lay of notebooks, stamps, pencils, and decorative paper on a beige background.
A closed orange notebook with black line drawings of various flowers, leaves, and mushrooms on its cover.
A decorative candle tin with a lid, featuring floral and fruit illustrations, labeled with scent descriptions 'wild rose + apple' and 'peony + orange pivoine + orange', and containing a white candle wick inside.
Amber glass jar candle with a white label featuring a line drawing of a rose and apple, labeled as wild rose and apple scented candle.
Flat lay of a pink desk with a white open planner, lined paper, sticky notes, wooden stamps, a pen, a mug of coffee, a floral notepad, and a notebook with floral illustrations, flowers, and a daily planner sheet.
Flat lay of stationery and a pink reusable tumbler on a light-colored surface, including wooden stamps, notebooks, pens, and stationery accessories.
Ceramic mug with a nature-inspired floral and mushroom pattern, cream interior, and a light-colored handle.
Flat lay of office or craft supplies on a green surface, including a floral-patterned backpack, notebooks, wooden stamps with insect and leaf designs, a white floral-patterned water bottle, pens, paper clips, and decorative paper leaves.
A cylindrical container with a dark teal color and floral designs containing a "Paint Your Own Wood Flower Kit" from General Supply Goods+Co.