The logo of Staples, an office supply retail company, with the word 'staples' in lowercase letters and a stylized rectangular shape in brackets.

For Holiday 2024, I led the creative for Staples own brand, General Supply Goods + Co., designing a seasonal collection across stationery and giftable everyday products.

Inspired by winter nostalgia and Canadian landscapes, the direction combined nature-led graphics with a muted, seasonal palette. I worked across trend, graphics, product design, and packaging to create a cohesive, gift-ready assortment that feels warm, simple, and considered.

Trend Research

Creative Direction

Graphic Design

Surface Pattern Design

Product Design

Packaging Design

Collection Development

Collage of holiday decorations, DIY crafts, and Christmas trees, along with a mountain scene with a ski lift, notebooks, stationery, and various office supplies.
Assorted holiday and winter-themed items including a white insulated tumbler, a colorful travel mug, a pine branch, wooden desk calendar displaying days of the week and months, a wrapped gift box with plaid pattern, a gift bag with ribbon handles, a scented candle, and a piece of driftwood, all set on a brown background.
Various winter-themed items on a wooden table, including puzzle pieces, notebooks labeled 'Notes,' playing cards, a thermos, a pen, a small puzzle box, and decorative ribbons and greenery.
Pattern of ski resort patches and badges on a green background, featuring mountains, skiers, and resort names.
Canvas tote bag with a graphic of skiers on a snowy mountain with a ski lift and trees.
Blue backpack on a yellow surface with notebooks, pens, a container, playing cards, and scattered puzzle pieces.
Four recycled ballpoint pens in a box, two in navy blue and two in beige with speckles, labeled as a 4 pack from General Supply Goods + Co.
Close-up of a traditional tartan plaid pattern with red, green, blue, and white colors.
A beige notebook with a dark blue label and a red elastic band, labeled "Notes" on the cover.
Three notebooks with ski resort themes, one featuring a snowy mountain scene, one with colorful patches of various ski resort logos, and one with a blue, red, green, and white plaid pattern.
Flat lay of holiday-themed stationery and decorations on a red background, including a plaid gift bag, a notebook labeled 'NOTES', a white pen, a green notebook, a plaid patterned notebook, a plaid candle, a tin of candle labeled 'BY THE CAMPFIRE', a small potted pine branch with cones, and decorative rocks.
Rolled polar fleece throw blanket in plaid pattern with red stitching, labeled 'Polar Fleece Throw' from General Supply Goods.
A brown glass candle container with a gold lid, labeled Winter Woods with a mountain and pine tree illustration.
Two skiers, one in a blue jacket and yellow pants, and the other in a red jacket and dark pants, skiing down a snowy slope with pine trees, a snow-covered mountain, a chair lift, and falling snow in the background.
Notepad with a colorful mountain and skiing scene illustration, featuring skiers and pine trees.