Logo with the text 'KASAMA MARKETING' in large, light gray letters on a black background.

I worked with Kasama Marketing to update their brand so it better reflects how they actually work, clear, strategic, and easy to connect with.

We started by simplifying things and building a more confident visual direction. From there, I developed a refreshed logo, colour palette, and typography, along with a set of custom icons and repeatable patterns to help bring consistency and personality across everything.

The system was then applied across social, digital, and print so it all feels cohesive and easy to use day to day.

The end result is a clean, modern brand that feels more like them and gives them a solid foundation going forward.

Creative Direction

Brand Identity

Visual System

Pattern Development

Typography & Colour

Graphic Design

Brand Applictions

A smartphone screen displaying a social media post titled '3 Marketing Tips We Swear By' from 'kasamarketing.' The post includes a logo, some text, and a 'Find Out More' button. The phone is set against a plain, light background.
Multiple round stickers with blue background and white text reading "KASAMA MARKETING" and a large white "KM" logo in the center, except for one sticker which is red and white, located near the center.
Colorful geometric patterned postcard with 'KASAMA MARKETING' in the center and blank lines on the reverse side for an address.
Black baseball cap with white embroidered logo reading 'Kasama Marketing' and initials 'KM'.
A black workbook titled "The Complete Marketing Strategy Workbook" with white text and a logo at the bottom, placed on a light gray background.
Person in black clothing sitting on a chair, holding a blue sign that says "THINK BIGGER." in front of their face, against a plain white background.
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Hand holding a brown tumbler with Kasama Marketing logo printed in white
A colorful geometric pattern featuring red, white, black, and blue shapes arranged symmetrically.
The image features three variations of a logo for Kasama Marketing with different background colors: black, red, and blue, each with white text.
A computer monitor displaying a website for Kasama Marketing on a minimalist wooden desk with a glass of water, a keyboard, and a mouse, in a bright white room.
Open brand guideline booklet with branding and graphics for Kasama Marketing on a white background.
A color chart showing four colors: Ink Black, Paper White, Cobalt Blue, and Burnt Orange, with their respective hex codes and RGB values.
A marketing tip of the day poster emphasizing the importance of staying authentic and transparent in branding, with a white background and black text.
Framed poster on a white wall with the quote 'It all starts with jumping on a call' and geometric patterns in black, white, red, and blue. Blurred woman walking past in a striped top. Wooden chair and small decorative plant on a table below the poster.
Business card with Kasama Marketing logo on a black background and contact information for Andrew MacDonald on a white background.